Preserving the Western Way Since 1952
Service, Quality, Honesty, Integrity—Nat Fleming’s Dream Lives On.
The Cow Lot is where cowboys work their cattle and carry out essential ranch tasks. In 1952, Nat Fleming, a young bootmaker, rodeo announcer, and an entrepreneur from North Texas, had a dream. He wanted to provide the cowboys with two essential tools of their trade: a good hat and a pair of well- fitting boots. This dream led to the creation of the Cow Lot, a full-scale Western retail store. Over 54 years, the Cow Lot became known for its dedication to Service, Quality, Honesty, and Integrity.